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(From left to right)
Tsai Ming-chin, General Manager of Tianhe Fresh Food Co., Ltd. - Xue Hong-ying,
Chairman of Taiwan Ocean Cage Aquaculture Development Association - Yan De-fu,
General Secretary of Penghu District Fisheries Association - Chen Yu-yun, Director
of Penghu County Cultural Affairs Bureau - Lin Jie-xing, Deputy County
Magistrate of Penghu County - Chen Jian-you, Deputy Director of Fisheries
Bureau of Ministry of Agriculture - Chen Gao-liang, Director of Penghu County
Agriculture and Fisheries Bureau - Hu Jun-jie, Professor of Penghu University
of Science and Technology - Zhang Hao-ze, General Secretary of Penghu County
Industrial and Commercial Development and Investment Promotion Council.
On June 25, 2025 , the
"Penghu Products Pavilion" of the Taipei International Food Show
opened. Deputy County Governor Lin Jiexing of the Penghu County Government led
a team to personally open the site , demonstrating the local
government's high attention to agricultural, fishery, and industrial and commercial
development.
Deputy
County Magistrate Lin Jiexing said that the Penghu Products Pavilion entered
the Taipei International Food Show for the first time in an integrated form of
agriculture, fishery, industry and commerce, showing Penghu's innovative strength
from the origin to the table. Last year, the "Penghu Fresh" cut gift
box sold more than 27,000 boxes , creating a revenue
of 55 million yuan. This year, it further launched boneless fish meat
and cut fish gift boxes, and combined with homestay operators to launch a
production experience itinerary and free shipping discounts. Through integrated
marketing methods, it deepens brand recognition and creates a Penghu industry
model that combines quality, convenience and local characteristics.
Penghu's
first integrated agriculture, fishery, industry and commerce pavilion showcases
the resilience of the island's industries
Different
from the scattered single exhibitions in the past, this year's "Penghu
Products Pavilion" brings together Penghu's fishery, agriculture and
creative souvenir brand stores to fully present the production story of Penghu
from the sea to the land. The exhibitors this time include star fish breeders
such as dragon tiger grouper, dragon grouper, sea bream, blue cucumber grouper,
etc. in cage net farming; with popular aquatic products such as Chihkan
anchovies and oysters, there is the "Penghu Good Farm" brand that
exhibits with "Penghu Youxian" for the first time, exhibiting
friendly farming agricultural products; there are also very representative
local souvenir companies, allowing Penghu industries to stand on the
international stage together.
Penghu
Fresh Boneless Fish and Whole Fish Gift Boxes Appeared at the Exhibition
In
response to the needs of modern families for smaller sizes and more convenient
cooking, Penghu Fresh launched frozen products such as "boneless fish
chunks" and "whole fish cut gift boxes", covering star fish
species such as grouper and golden snapper. The products are cut in standard
and delivered through cold chain, and are vacuum packed to maintain freshness,
making them suitable for singles, seniors and busy families. Last
year (2014) , the whole fish cut gift box sold
over 27,000 boxes and achieved a turnover of over
NT$ 55 million . It will also be on display at the exhibition,
demonstrating the upgraded strength of Penghu's breeding technology and
standardized processing.
Cai
Mingqin, representative of Penghu Youxian Channel and general manager of Tianhe
Fresh Food, said that Penghu fish species are no less delicious than imported
fish in terms of quality and flavor. The frozen boneless fish meat and gift
boxes on display this time are expected to promote a new Taiwanese fish-eating
culture of "eating big fish, eating locally."
The
"Penghu Fresh" gift box includes 5 types of whole fish cut
gift boxes, which can be purchased online and delivered to your home. Direct
delivery from the source allows consumers to taste Penghu seafood at close
range.
In
conjunction with the summer vacation and the Penghu Fireworks Festival, we have
teamed up with local homestay operators in Penghu to launch the "Box Net
Origin Experience Tour", and simultaneously launched the "Penghu
Youxian Souvenirs" free shipping offer, allowing consumers to go deep into
the origin and understand the source of the ingredients, deepening the
reputation of Penghu's local safe aquatic products.
In
addition to promoting domestic demand, the Penghu County government and local
businesses are also eyeing overseas markets. In the future, they will promote
the export of "Penghu Youxian" products to markets such as Japan and
the United States based on cold chain logistics and international certification
standards, creating a new force for Taiwan's marine industry to enter the
global market.
Young
farmers return to their hometowns to take root and present a new look for
Penghu agriculture
The Penghu
County Government has been promoting the "Penghu Good Farmers" brand
for many years. This year, it invited returning youth and senior farmers to
participate in the exhibition, focusing on the four major guarantees of
"safe agriculture, local production, non-toxic planting, and protection of
farmers". The exhibits cover Penghu's specialty crops such as angular
loofah, white film peanuts, jabouchou, cactus fruit and cherry tomatoes. These
crops originated from Penghu's special climate and landforms, with unique
flavors and great market potential. The exhibition site also arranged
interactions with farmers to let consumers recognize the peace of mind and
traceability value of Penghu agriculture.
Innovative
souvenir area to create a young trendy food brand
In
response to the tourism economy and gift-giving needs, the "Penghu
Products Museum" has set up a special souvenir area to display and sell
products that combine Penghu elements with creative packaging, such as cactus
wine (minors are not allowed to drink), sea grape gelatin jelly, fish skin
crisps, squid balls, scallop sauce and other local creative processed products
with a strong Penghu flavor, showing the results of Penghu's brand
transformation towards youth and successfully transforming traditional
ingredients into modern trendy food.
Consumer
interactive experience: Begging for turtles and throwing divination blocks, and
singing praises are on display
To
increase the interactivity of the exhibition, the "Penghu Products
Pavilion" launched the "Drawing Lottery Blocks to Draw Pengfu Red
Packets" activity, where customers can participate in the
"Drawing Lottery Blocks to Draw Pengfu Red Packets" activity with a
purchase of NT$399 or more. Draw 2 holy cups in a row to win a
"Dragon Grouper Whole Fish Cut Gift Box" ( worth
NT $ 2,760 ) , blue grouper, local specialty seafood,
creative souvenirs and cultural and creative products and many other gifts; the
"Begging Turtle" culture and "Nian Praise Song" music are
also exhibited on site, inviting the public to immerse themselves in the unique
cultural charm of Penghu and feel the close-up island human touch. The public
is welcome to visit the 4th floor of Hall 2 of Taipei
Nangang Exhibition Center ( exhibition hall location S1123)
from June 25 to 28 .
Exhibition
Information
- Exhibition Name: 2025 Taipei International Food Show
- Exhibition time: June 25 ( Wed ) to 28 (Sat) , 2025
- Exhibition location: Taipei Nangang Exhibition Center Hall 2 , 4th floor , Booth S1123
- Penghu Products Center Organizer: Penghu County Government
We invite
you to come and taste the freshest Penghu!