Taipei, Taiwan– For the past couple decades, East district
of Taipei has been the center of commerce and leisure. As recession hits Taiwan
recent years, experts observe a trend of international corporations relocating
their storefronts out of the east district to reduce cost. And that includes Hong
Kong based company Pure Yoga, which closed their Taiwan office as well.
To stimulate the yoga market in Taiwan, True Group has taken over Pure Yoga’s prime
location in Zhongxiao
East Road,
Taiwan, and will be re-launching it as a new premium brand called Yoga
Edition. It
covers 33,000 sq. ft, has 10 yoga studios, a luxurious and spacious 4,000
sq. ft ladies changing room with 50 showers equipped with rain shower heads,
and is situated in a prime and easily accessible location in Taipei.
Yoga Edition will
be introducing 150 to 170 classes each week, and will be combining
the top teachers from both Pure and True to provide our members with the best
yoga experience.
Jeffery Shih, executive director of True Group, said, “True
Group opened the first large-scale yoga studio in Taiwan, 2005. Over the past
10 years, we have dedicated to educate and advocate the lifestyle of yoga tirelessly.
We witness the yoga industry’s growth in Taiwan, and True Group is excited to
be a part of it. As
a home grown business and a pioneer in the fitness and yoga scene in Asia, True
Group has its finger on the pulse of the fitness scene, and will continue to
introduce new innovative concepts, equipment and technologies to
Taiwanese consumers.”
Importantly, True Yoga is rolling out a new membership scheme that
will make it more convenient and flexible for members to enjoy yoga. Members will be able to make
monthly deductions with the option to choose the number of classes each
month, giving them more choices and
reducing the cost of membership. This membership program was opened to public
on February 25th, and up to last week Yoga Edition already received
over 800 sign-ups. Can’t wait? Good news is that you don’t need to wait long.
The brand new Yoga Edition will be open in early April.