【MITA TEA SHOP opens on 6/7 in
Brunei】
Taiwanese bubble tea has taken the world by
storm. Chewy
with a sugary aroma, “Brown Sugar Bubble” satisfies the sweet teeth of
Southeastern Asians. MITA
TEA SHOP, the top
brand in brown sugar drinks in Taiwan, will open its first overseas store, Time
Square Shop, on the ground floor of Times Square Shopping Centre, a top-three
department store in Brunei. It will hold a trial run on May 5th, and the store
officially opens on June 7th. The group plans to open five company-owned stores
in Brunei and to enter into the East Malaysian market on its way into Southern
Asia.
【Best-tasting
in the world, loved in Taiwan】
Founded
in 1993, the Mita Dining Group has ten chain brands in
such industries as Italian dining, leisure tea houses, Japanese hot pots,
Japanese skewered food on rice, handmade bakery, and brown sugar beverages. It
has close to 90 company-own stores in Taiwan. It plans to invest five million
American dollars to open new stores in 2019, anticipating to bring that number
to break 100 by year end. Of those stores, MITA TEA SHOP has evolved from the oldest tea beverage
company in Taiwan and it 30 years of experience in making bubble black tea.
Using raw materials from Taiwan Sugar Company, we hand stir fry every day.
Using traditional methods and in low heat, we stir unceasingly for 1,440 times
to make the sugar fragrant, sweet, but not greasy. We take eight steps of
brewing to make pearls with molasses. They are sweet, fragrant, and chewy the
moment they enter the mouth. They give a charming layered feeling. In only the
second year of its life, MITA was invited
to open stores at Eslite and Breeze, the former being on the CNN Travel list of
the world's coolest department stores and the latter being a top department
store in Taiwan. MITA has become
the leading brand of brown sugar products in Taiwan.
【First store in Brunei Locally managed】
Chin PV, general manager of SK
Communication Service, graduated from Queensland University
with an MBA
degree. He owns the rights to manage several companies. SK provides
professional point-of-sales systems for department stores, supermarkets, retail
stores, restaurants,
and fast-food chains. Its products can help its customers improve their
traditional business, making their business more reasonable, and helping them revolutionize
their business so they may stand out in their fiercely competitive markets.
Optimistic
about the prospect of
MITA TEA SHOP, Chin PV
signed on to become MITA
TEA SHOP 's general
agency in Brunei and founded YMS Enterprise to dedicate to manage, develop,
and authorize MITA TEA SHOP business in Brunei. YMS Enterprise, in conjunction with Mita
Dining Group’s 30-year experience in dining and the planning of professional
teams, we believe, will enable MITA
TEA SHOP to develop well and greatly impact Southeast Asia.
【Professional
quality International certifications】
YMS Enterprise is bent on
providing good things. It makes all of its products with the goal of making
people at ease and safe. Muslims account for 80% of the population. To tap into
the Muslim market, all materials are halal certified, and all imported food is
SGS, HACCP, and ISO 22000 certified in Taiwan. Furthermore, Mita Dining Group
offers support of headquarters dining professionals. Pricing is established
according to local market data, such as the three major indexes: Big Mac index,
GDP, and local Starbucks prices. The professionals at the MITA
headquarters provide wide-ranging assistance, such as precise assessments,
training, and internships before opening, on-site assistance and consulting,
and from time to time training for new product launches or review courses. They
provide YMS Enterprise with powerful support and service. Once YMS Enterprise
has won over the Islamic market in Brunei, it can leverage its more than 20
years of experience in international branding to gradually expand
internationally to jointly make Mita Dining Group an internationally renowned dining
brand.