Suntory's "Be Supporters!" program enters its third year, and the "Orange Support Team" is formed, joining forces with cheerleaders to ignite the passion for action with a "Muscle Motivation Dance."

Suntory Health & Fitness has partnered with Rakuten Monkeys and Wei Chuan Dragons, two major professional baseball teams, to create a "Muscle Motivation Dance" exclusively for the "Tangerine Support Team," inviting seniors to join in the fun and boost their muscle strength! (From left: Wei Chuan Dragons girls Xinxuan and Qiqi, Suntory Health & Fitness' General Manager, Rakuten Girl Yunxi, and Xiaozi)

Taipei — Faced with the rapidly aging society, Suntory Ken's focus on sustaining seniors' social participation and self-worth is a core concern. Starting in 2023 , Suntory Ken's " Be Supporters! " program in Taiwan, with the core goal of "maintaining passion regardless of age," encourages seniors to take to the field, support their favorite games and players, and experience a sense of self-worth and fulfillment through participation, thus maintaining their passion for life.

The program is entering its third year, and this year's support campaign has been upgraded. Suntory Jianyi has joined hands with two professional baseball teams, the Rakuten Monkeys and the Wei Chuan Dragons, to jointly participate in a public welfare support program. They will visit 10 local long-term care facilities in northern Taiwan and invite seniors from long-term care facilities to form the "Orange Support Group." This will allow the elderly to no longer be just spectators, but to stand on the stage and participate in the support activities themselves, creating enthusiasm and confidence for their senior life.

Cheerleader Kiki co-created the "Muscle Motivation Dance" to transform the dual energy of muscle strength and motivation through dance.

A highlight of this year's program is the "Muscle Motivational Cheer Dance," co-created by popular cheerleader Kiki, which combines health and rhythm. Drawing inspiration from the National Health Administration's "Six Seated Exercises" and incorporating the rhythms of cheerleading songs, the dance is designed to be easy to follow whether sitting or standing. This safe and engaging dance encourages seniors to get moving anytime, boosting muscle strength and showcasing their energy through simple movements.

Qiqi has previously participated in the Be Supporters! project by visiting day care centers and practicing dance with the elderly. Having personally experienced caregiving, she deeply understands the importance of support and companionship. She shared, "I hope this dance performance will not only be a form of exercise, but also a way for the elderly to demonstrate confidence and courageously express their support."

Suntory Kenyi also emphasized that the "Muscle Motivation Dance" symbolizes the transformation of "muscle strength" into "motivation." In the second half of the year, it will visit the Rizhao Center with cheerleaders from the Rakuten Monkeys and Wei Chuan Dragons teams, where the cheerleaders will personally lead and teach the "Muscle Motivation Dance." Consumers with elderly families are also welcome to practice the Muscle Motivation Dance together, cheer for their favorite teams, and gain more healthy energy.

The "Orange Support Group" was officially established   to implement the "Supporting a Healthy New Life" campaign

To expand participation in the " Be Supporters! " campaign, Suntory Health & Fitness not only continues its partnership with the team to visit long-term care facilities, but this year also established a dedicated "Orange Support Group" for seniors, comprised of members from various long-term care facilities. To accommodate members' physical conditions, the Orange Support Group will offer a variety of support methods. The Fighting Group will perform a vibrant and confident cheering dance on stage at the start of games, while the Support Group will cheer from the sidelines. Through these diverse engagements, each senior can contribute their support based on their individual needs, embracing the dual values of healthy living and supporting others.

Mario Suzuki, General Manager of Suntory Kenichi, said, "When we see elders joining in the cheers and support, they not only radiate vitality but also experience the joy and happiness that comes from supporting others. This is precisely the motivation behind the launch of the Tachibana Support Group. The power of support knows no age, and through this participation, we hope to accompany elders in their transition from being cared for to empowering supporters. "

The first support station in Northern Taiwan has been launched, inviting all long-term care institutions in Taiwan to join the support.

As Taiwan enters a super-aged society, facing the issue of physical and mental health in old age, the 2025 " Be supporters! " project focuses on northern Taiwan, partnering with professional baseball teams to visit multiple long-term care facilities. Through cheering dance instruction and cross-generational interaction and exchange, the project aims to help more and more seniors rebuild their confidence and enthusiasm for life. In the future, it is expected to extend the stage from day care centers to baseball fields, providing a stage for seniors with creativity and care, and realizing the brand vision of " hoping that everyone can maintain physical and mental health and radiate radiance ."

Suntory Kenichi sincerely invites more day care centers and long-term care partners across Taiwan to respond together, so that the spirit of " Be supporters! " can be implemented in the daily lives of every senior. We hope that through this health support campaign, we can jointly create a new life of elderly support that is more warm and participatory.

To participate in the Be supporters! event, please visit the official website: https://wellness.suntory.com.tw/contents/besupporters/