For the fourth consecutive year, the
German Economic Office (German Economic Office for short) held the "German
Products This year set a new record of 85
stalls, not only offering classic German sausages, Christmas rolls, and mulled
wine, a must-have for the Christmas market, but also offering mouth-watering
European delicacies, food trucks, and more. German products and fun activities
for parents and children.
Mr. Axel Limberg, Executive Director of the GTO, stats at the press conference, "The GTO aims not only to promote and enhance Taiwan-Germany bilateral economic and trade relations but also to bring Germany's most beloved traditional Christmas market to Taiwan. We hope that through German tradition and cultural activities, Taiwanese people can get to know Germany. This festive market intertwines the social, cultural, and economic activities of Taiwan and Germany, fostering mutual understanding and contributing to future economic cooperation."
Infineon, the leading semiconductor company headquartered in Munich, Germany, with its corporate vision of " Driving decarbonization and digitalization. Together.” is delighted to introduce its first Christmas eco-friendly booth this year. Chee-How Tan, Managing Director of Infineon Taiwan, said in his speech, “Christmas is an important holiday for spending time with friends and family in Germany. We welcome everyone to our Infineon booth to join the interactive game 'Pedaling towards a Greener Future', to get to know Infineon and together, we can make our lives easier, safer, and greener." Visitors can simply check in at the booth, complete the game, and enjoy the exclusive Christmas painting experiences along with small gifts.
Additionally, China Airlines, with direct flights from Taipei to Frankfurt, Germany, has designed its booth in the shape of a gingerbread house. Through the hotwire game introducing six major European destinations, participants can win travel agency discount coupons, popcorn, model airplanes, and various gifts from the capsule toy machine.
A 5-meter-tall Christmas tree, lit up against the night sky at the Expo Park, is the centerpiece of this year's German Christmas Market Taipei, creating a simple and elegant festive atmosphere with ribbon decorations. Surrounding the tree are various German food stalls, including the classic German grilled sausage (Bratwurst), best enjoyed with specially made bread and topped with ketchup or mustard. Additionally, the Christmas market staple, Stollen, originating 600 years ago in Dresden, Germany, is showcased. The tradition of reserving the first slice of Stollen ensures that families have enough food for the coming year, similar to the Chinese tradition of wishing for abundance every year.
December in Germany is often covered in white snow, and the Christmas market wouldn't be complete without a warming drink – mulled wine (Glühwein), made with cinnamon, star anise, cloves, orange, and other ingredients. For those seeking an adult version, there's the upgraded version of mulled wine: Feuerzangenbowle. This version includes a sugar cube soaked in strong alcohol, set on fire, creating a blue flame that gradually melts the sugar cube, enhancing the flavor of mulled wine. In addition, there is also non-alcoholic Christkindles Kinder Punsch available for children and the elderly to enjoy.
This year's market features a total of 22 German and European hot food vendors, as well as 15 beer stalls, 8 hot mulled wine stalls, and 6 red and white wine stalls. Additionally, there are 10 dessert and Christmas bread vendors, 10 German home appliances vendors, 4 board game and lifestyle vendors, along with exciting stage performances including DIY crafts, Christmas choir, magic shows, and Santa Claus appearances, creating a joyful and warm Christmas atmosphere for both children and adults to enjoy.
In addition to experiencing the warm German Christmas atmosphere, attendees can visit the GTO booth during the market period to win prizes. By following “German Christmas Market” on Facebook or Instagram, attendees can earn 1 sticker for every NT$200 spent at the Christmas market. Accumulating 10 stickers allows redemption for various prizes, including German beer provided by Buckskin and Erdinger, warm eye masks provided by Zeiss Taiwan, Christmas market Glühwein mugs, and more. Different gifts are available for redemption each day, and quantities are limited.
Furthermore, completing the collection of stickers gives participants the chance to win major prizes such as a round-trip ticket from Taipei to Frankfurt provided by China Airlines, an Audi X TaylorMade golf bag, Dyson Airwrap provided by Infineon Taiwan, and other grand prizes.
The German Christmas Market is organized by DEinternational Taiwan Ltd., the service unit of the GTO, and in partnership with Audi Taiwan, Infineon Taiwan, the Sino-German Cultural and Economic Association, Franz, China Airlines, Kärcher, Rommelsbacher, beurer, Gutenberg Academy and Melchers.