- OREO “Red Velvet flavor” sandwich cookies, a worldwide internet sensation and internationally popular snack, have now arrived in Taiwan, in a limited Lunar New Year edition! To bring you more festive fun, the package has been redesigned in red, and it’s all available right here, right now in your neighborhood.
- Perfect for sharing or indulging on your own, the OREO family will be your best New Year companion. The red color of Red Velvet flavor symbolizes good luck, while Vanilla means dreams come true. Chocolate is for good fortune, Strawberry for perfection, Double Stuf for double happiness, Peanut Butter Chocolate for good things to come, and Dark and White Chocolate for everything wonderful!
- In the special sweepstakes OREO is holding for Chinese New Year, buy any flavor of OREO sandwich cookies and you can enter the contest to win plane tickets to Japan for two, as well as red envelopes, while discovering other goodies at designated retail stores.
January 15th, 2020,
Taipei— You might have seen different
colors and flavors of OREO fillings, but have you caught up with the latest
craze? It’s OREO Red
Velvet flavored cookies, recently launched by OREO to a passionate response worldwide.
While transforming OREO cookies to pieces of delicious red velvet cake, it also
marks the first time that the iconic black cookies have been turned into an
eye-catching red color, symbolizing joyfulness. This new look with an all new flavor
has made OREO Red Velvet an instant internet sensation everywhere in the world!
To celebrate the Lunar New Year, Mondelez International presents to consumers in
Taiwan a special packaging for the Red Velvet Cake flavor, sending best wishes
along with the rest of the OREO family to everyone during this most delightful
season. In addition, there will be a New Year lucky draw, with the chance of red
envelopes and plane tickets for you to enjoy. For more images, please see link.
OREO Red Velvet’s sweet and enriched
flavor will bring you a year of good luck
When first launched in Korea, the OREO Red Velvet flavor was so popular that many Taiwanese consumers would fly abroad to buy them or ask someone else to bring them back. This bestselling new flavor is also an internet sensation, ranked in the Top 10 best OREO flavors of all time by Ranker.com[1]. Now that the OREO Red Velvet flavor is officially available in Taiwan, people can buy this “sensational” cookie right at home without flying overseas. The cookies taste sweet and rich with a cocoa-flavored outside and perfectly blended cream cheese filling. The smooth, delightful, and velvet-like taste is sweet with a hint of saltiness. Red Velvet OREOs give you the double indulgence of cake and cookies!
When first launched in Korea, the OREO Red Velvet flavor was so popular that many Taiwanese consumers would fly abroad to buy them or ask someone else to bring them back. This bestselling new flavor is also an internet sensation, ranked in the Top 10 best OREO flavors of all time by Ranker.com[1]. Now that the OREO Red Velvet flavor is officially available in Taiwan, people can buy this “sensational” cookie right at home without flying overseas. The cookies taste sweet and rich with a cocoa-flavored outside and perfectly blended cream cheese filling. The smooth, delightful, and velvet-like taste is sweet with a hint of saltiness. Red Velvet OREOs give you the double indulgence of cake and cookies!
With its rich flavor and celebratory red look, OREO Red Velvet is perfect for
the Lunar New Year holidays when family members young and old can come together
to enjoy surprising tastes. Children will be delighted to dive in with milk and
OREO’s famous “twist, lick, and dunk” maneuver, while adults can pair them with
a cup of coffee, allowing the bitter-sweet aroma to merge with the red velvet cake
cookies, as if having an elegant, premium afternoon tea at home. Grandmas and
grandpas, please do try the cookies with a pot of Chinese green tea. As the
subtle fragrance of the tea meets sweet cookies, you can feel the blend of Eastern
and Western cultures stirring up refreshing new flavors. There are many more
flavors of OREO sandwich cookies to discover, and families can always share the
joy together.
The OREO Red Velvet flavor
cookie is also perfect for setting the table during Lunar New Year holiday
feasts. The red color will add good luck and a sense of fortune for everyone, bringing
a good start for the New Year. Festive Lunar New Year dishes usually feature
fish for extra fortune and cakes for higher achievements. OREO cookies can
always wrap up the feast with extra blessings: the red color of Red Velvet OREOs
symbolizes good luck, while Vanilla means dreams come true and Chocolate is for
good fortune. Strawberry is for perfection, Double Stuf for double happiness,
Peanut Butter Chocolate for good things to come, and Dark and White Chocolate
for everything wonderful! When you visit friends or family during the New Year,
don’t forget to bring some OREOs to share sweet wishes and good luck!
Kevin Hung, Market Lead of Mondelēz
Taiwan and Hong Kong, says, “In the new year, Mondelēz International maintains a
‘consumer-centric’ strategy to ensure family members of different ages can enjoy
authentic good snacks with tastier flavors and more surprises.” As the iconic snack
brand of Mondelēz International, OREO has more than 100 years of history and
continues to reinvent itself based on the brand proposition “stay playful.” OREO
brings innovative tastes and products to consumers around the world. Notably, the
Red Velvet flavor has become one of the bestselling flavors in the USA in
recent years.[2] In Taiwan, OREO has been well
loved by consumers as well. Hung adds, “As the New Year approaches, OREO launches
this special Red Velvet flavor with limited packaging and an online sweepstakes
event, so we can share good luck and great fortune with everyone.”
OREO, dressed in red for the
lunar new year, invites you to join in a lucky draw to win tickets for two
along with many prizes for “O-REOlly” (Oreo - Oh, really!) surprises!
Our New Year sweepstakes event celebrating the new packaging starts now and continues through January 31st. Buy any flavor of OREO sandwich cookies, register with Mondelēz Taiwan’s LINE account, and upload the purchase receipt. Then you’ll be entitled to the great possibility of winning tickets for two to Japan and other good luck red envelopes. Discover additional goodies at designated retail venues (subject to in-store announcements) to bring you unlimited luck in the Year of the Mouse with OREO.
Our New Year sweepstakes event celebrating the new packaging starts now and continues through January 31st. Buy any flavor of OREO sandwich cookies, register with Mondelēz Taiwan’s LINE account, and upload the purchase receipt. Then you’ll be entitled to the great possibility of winning tickets for two to Japan and other good luck red envelopes. Discover additional goodies at designated retail venues (subject to in-store announcements) to bring you unlimited luck in the Year of the Mouse with OREO.