ONEO
co. ltd. PR and Marketing Conference
Taipei---To help Taiwanese textile companies expand
their international distribution market, Textile Industry Council (TWEC) and
11 representatives from Taiwan Fukufiber Co., Ltd., Orduna Co., Ltd.,
Shencai Fashion Co., Ltd., Sanyuan Co., Ltd., and Pershing Enterprise Co.,
Ltd. went to Japan, a key market in Asia, to visit many well-known local
distributors and open up in-depth market exchanges and matchmaking
cooperation opportunities.
This
trip covers a number of major department store channels, including ISETAN
SHINJUKU , ISETAN NIHONBASHI , MATSUYA GINZA, PARCO
SHIBUYA, SHIBUYA SCRAMBLE SQUARE, as well as well-known outdoor leisure
channels such as A&F Country and Alpen TOKYO, all of which are leading
channel retailers in Japan. In addition to arranging visits to channel senior
management and in - depth exchanges with them , visits and discussions on many
issues such as changes in the Japanese market, changes in consumer habits,
product sales trends, and popular evolutions were arranged to help manufacturers
strengthen their understanding and layout of the local market. In
addition, we also held meetings with ONEO co. ltd. , a well-known
Japanese public relations company, to discuss the current overall Japanese
market's publicity and exposure methods, event strategy operations, etc.,
providing diversified suggestions and implementation directions to help
Taiwanese brands strengthen their voice and influence in the Japanese market.
After
Japan emerged from the shadow of the epidemic, consumers' preferences for
clothing styles have changed significantly, and the extreme climate has also
accelerated changes in market demand. The overall trend is towards light,
casual and semi-formal styles, and the materials prefer breathable,
skin-friendly and thin. Formal clothing is no longer the only option, and
comfort has become the main appeal. This matchmaking and visit trip not only
deepens the exchanges and cooperation between Taiwan and Japan, but also lays a
solid foundation for Taiwanese textile brands to expand into the Japanese
market. As global market demand continues to change, the my country Textile
Industry Council will continue to play a bridging role to help our industry
grasp trends, make precise layouts, and enhance international competitiveness.
【Tokyo
Business Promotion Event】
- Date : May 11-15 , 2025
- Location: Tokyo, Japan