The joint packaging of Huanhunmei x Cardinal is now on sale! The unique sweet and sour flavor and the crispy wavy texture are perfectly combined, making it one of the must-try new products this year.
Taipei, What happens when Mag Mag Plum, a premium dried fruit brand from Thailand, joins forces with Cadina, the star of Taiwan’s snack world under Lianhwa Enterprises? A flavor explosion! The two iconic brands proudly unveil theirco-branded creation — "Wavy Sweet Potato Chips - Mag Mag Plum Flavor" — combining tangy, sweet, and savory layers of taste with the crispy delight of wavy-cut sweet potato chips. This innovative snack is poised to become the next hot topic in the snack world.
Thai Dried Fruit ×
Local Brand = A Unique Exotic Flavor
Mag Mag Plum is known
for selecting fresh green plums and crafting them through are fined traditional
process that delivers a perfectly balanced sweet-and-sour flavor. Its
outstanding quality has earned strong international attention, from being a
favorite in Thailand to serving as the chosen snack in First and Business
Class. The brand has also made multiple appearances at Asia’s top food expo,
THAIFEX, proving its premium status.
Now
expanding into Taiwan, Mag Mag Plum is introducing more consumers to the charm of
Thai dried fruit through creative collaborations with local brands. This latest
partnership brings an exotic taste right into the everyday lives of Taiwanese
snack lovers.
Taiwan’sFirst
"Wavy-Cut Sweet Potato Chips"
This co-branded "Wavy
Sweet Potato Chips - Mag Mag Plum Flavor" is the first in Taiwan to
introduce wavy-cut sweet potato chips that enhance crunchiness beyond the
traditional flat chip. Paired with Mag Mag’s signature sweet, sour, and salty
plum flavor, every bite delivers a burst of complexity: the tang of plum, the
saltiness of the seasoning, and the natural sweetness of sweet potato — allin
one irresistible chip. This product is set to become a new classic in the Cadina
wavy chip line up.
The packaging features
vivid colors and dynamic wave patterns, seamlessly in corporating Mag Mag’s
iconic plum elements. The design is not only visually striking but also
reinforces the product’s exotic and innovative snack identity, making it stand
out on store shelves.
AvailableAcross Taiwan
— A Fresh Taste Within Easy Reach
The Mag Mag Plum × Cadina "Wavy Sweet Potato Chips - Mag Mag Plum Flavor" brings together creativity and quality, and will be available in PX Mart, POYA, Hi-Life, OK Mart, Carrefour, A.mart, RT-Mart, Lianhwa's official e-commerce platform, and major local supermarkets across Taiwan. The product comes in two sizes: 55g (NT$35) and 108g (NT$69). Whether for personal snacking or sharing with friends, it’s now easier than ever to enjoy this Thai-Taiwanese flavor fusion.