The 2024 Tianmu Beer Festival is here! Come enjoy the tipsy party with delicacies from various countries, first-released craft beer, and KTV for 10,000 people!

Taipei ---The main event of the super-hot " 2024 Tianmu Beer Festival" will be held at Tianmu Sports Park on July 20 and 21. The event site will have a limited release of 12 craft beers, and the Golden Melody Award-winning band Mr. Moose and Universe will perform for two consecutive nights. If swaying in the audience is not high enough , this year's first live KTV with 10,000 people will be created , with DJs playing Chinese golden songs, Western billboards, and Korean classic songs. The performance will be overwhelming. People can stand on the small stage and sing enthusiastically in front of the sea of ​​​​people. There are also about 90 popular foreign beer stalls, food stalls, and the beer-soaked red trough meat launched by the store girl of the Tianmu Flavor Cooperation Store. If you want to immerse yourself in the most comfortable tipsy atmosphere, come to the Tianmu Beer Festival!

Director Chen Junan of the Taipei City Government's Industrial Development Bureau said that the Tianmu business district is lined with many specialty stores. The quiet environment and rich exotic atmosphere are unique to Taipei. In recent years, it has teamed up with the Chinese Professional Baseball League's All Dragons Baseball Team, three local department stores and business district stores to create a "Tianmu flavor" image that is fun and enjoyable to visit. The city government has long been guiding the Tianmu business district in shaping its brand characteristics. In addition to the classic "What the Hell is Going on in Tianmu" Halloween carnival event, it has co-created the "Tianmu Beer Festival" event with the Taipei Tianmu Business District Development Association since 2022, successfully driving business opportunities in the event business district. This year's Tianmu Beer Festival continues to deepen its localized and internationalized content, connecting local stores to develop "Tianmu Flavor" cuisine and responding to consumer lottery activities. The main event launched 12 domestically released craft beers, a total of 30 flavors of cooling beers from 14 countries and regions, and provided a variety of special meals and colorful performances to continue the richness and excitement of the event and work together for the sustainable and prosperous development of the business district.

Exotic cuisine and local delicacies, exquisite taste on the tongue

Sharp bloom! Specialty food stores and 10 popular food trucks are participating: the "Dinner Service Center" is invited to tour Taiwan from time to time, so that people can eat regardless of wind and rain. The juicy and thick hand-made hamburger steak is super tempting; the "Toujia Ma Smoked BBQ " is famous for its refreshing food. The long-slow-roasted and juicy smoked BBQ meat is perfect with beer; the designated first choice for state banquet snacks "Minghong Pulled Sweet Potato", the sweet potato cubes wrapped in syrup and the sweet and salty mixture of French fries are super mouth-watering; the famous Seoul barbecue restaurant "Shinchon Standing BBQ" allows you to eat meat and drink in Korea in a second; there is also a Michelin Bib Gourmand recommendation, Tianmu local Taiwanese restaurant "Girl's Shop" uses beer in its dishes to launch a limited edition beer red channel meat; authentic Mexican cuisine " Eddy's Cantina Eddie's Mexican Restaurant offers freshly brewed beer that is perfect for summer, and a wide variety of all-inclusive food that brings you an unparalleled taste experience!

A refreshing beer is the best way to cool down in summer! There are about 90 stalls of popular food and 30 types of cooling beers to satisfy your appetite. This year, 12 special brews will be launched for the first time, including "Papa Jim - " OKOME Koshihikari Rice Beer", "Beer Head Brewing - Guigang's Low-carb Hoppy Lager" and "Beer Head Brewing - Guigang's Low-carb Hoppy Lager". ", "Beer Belly Brewing - Mango Ale", "Immortal Brewing - Super Angry", "Master Brewing - Dancing Ancestors", "Hack Brewing - Xinzhuang Sunrise" and "55th Street Brewing -Idaho7 Hop Cold Brew Sparkling Water", etc. In addition to local Taiwanese beers, they also introduce flavors from 14 countries and regions including Japan, Germany, the Netherlands, the United States, South Korea, Italy, Spain, France, the United Kingdom, Belgium, Hong Kong, Singapore and Thailand. You can taste the delicious flavors from all over the world at the Tianmu Beer Festival!

You can be the king or queen of singing for a day! This year's event has created four "10,000-person KTV " sessions for the first time. Professional DJs will personally select the top 30 Chinese hits, Western Billboard songs, and Korean pop songs from the KTV charts , and invite the public to sing enthusiastically in the exclusive open mic singing area, and experience the feeling of dominating the live mic in the 10,000-person KTV with friends and family ! There will also be exclusive artist performance sessions, with many popular singers, street voices, Mr. Elk, and Cosmic Man performing with great charm. In addition, the big and small stages will also launch a variety of exciting interactive games at regular intervals during the event. People with agility, reaction, precision, and rhythm skills are welcome to challenge.

"Tianmu Flavor" limited to 7/21 , 100 special stores with a certain amount of spending to win prizes, "Yeast-kun" photo check-in to win gifts. Grab the last chance to fill your stomach with delicious food and take the prizes home. Only until tomorrow (21) ! Limited sale of Tianmu flavor "beer in dishes" and "beer with meals", shopping district stores with a certain amount of spending to win prizes and take photos to win limited souvenirs are all in the Tianmu shopping district; 7 "beer in dishes" special dishes and 22 "beer with meals" combinations are only available in 24 local Tianmu stores; in addition, join the Tianmu shopping district official LINE account ( @tmtm ) to get a "beer passport", show it at 100 local special stores in Tianmu to enjoy Tianmu Beer Festival limited discounts, and a single purchase of 200 yuan or more can also win a prize of round-trip tickets for two to Okinawa. Don’t forget the cute mascot “Yeast” that will only appear during the Tianmu Beer Festival. Take a photo with the “Yeast” installation at the entrance of Tianmu Sports Park or with the event’s special stores, and upload a comment to the “Taipei City Department of Commerce - I am a Shang Ya person” fan page event post, and you will have a chance to win a limited “Yeast” cold color-changing beer mug. Take advantage of the last day of the event to come to the Tianmu business district to enjoy it and complete the mission at the same time !

The Taipei City Government reminds that, whether driving or riding, for the safety of yourself and others, do not drive after drinking. If you need transportation after drinking, you can use public transportation, take a taxi, or use a designated driver, or you can use a drunk driving service. The " 2024 Tianmu Beer Festival" has also cooperated with 55688 Driving and Taiwan Driving to launch a limited discount plan for the main event on July 20 and 21. Download the Taiwan Fleet 55688 APP and enter the discount code " 2024BEER " to receive a 55688 Driving 300 yuan driving discount coupon. Taiwan Driving will have Taiwanese driving drivers stationed on site, allowing people to drink happily and return home safely. For information on drunk driving services, please refer to ( https://reurl.cc/jW2AOD ) .

For more detailed event information, please visit the "Taipei City Department of Commerce - I am a Shang Ya person" FB fan group ( https://www.facebook.com/tcooc/ ) or the Taipei Tianmu Business District Development Association FB fan page (https://www.facebook.com/lovetianmu/ ) .

＊People under 18 are prohibited from drinking alcohol. Excessive drinking is harmful to health. Do not drive after drinking to ensure safety.