Group photo
Characteristic agricultural tourism sites are deeply
rooted in Taiwan and moving towards the international market
The Rural Water Conservation Department stated that the
"Specialized Agricultural Tourism Site Certification"
( SAS ) is an identification certification construction with
"agricultural characteristics" as the core. It is currently the only
tourism certification system in Asia and the only one in the world that integrates
the theme of agriculture, forestry, fishery and animal husbandry industries.
Certification system. The certified sites are all tourism experience sites
that emphasize agriculture as the theme. It is expected that consumers can
easily choose and arrange during the travel planning. During the journey, they
can feel the agricultural atmosphere and experience special experiences full of
agricultural characteristics.
In 2012 , 64 agricultural tourism sites
applied for certification for the first time, and 35 of them passed
the review and obtained certification; 84 agricultural tourism sites
applied for renewal of certification, and after review , 81 of them
obtained the renewal certification. A total of 116 operators passed
the specialty agricultural tourism site certification Domain
certification, Director Li Zhenyang personally awards medals and
encouragements, allowing operators to feel the moment of glory, and is given
the mission to promote agricultural tourism in Taiwan. Jointly establish
an agricultural tourism brand identity that "emphasizes farmer-oriented
service quality and cultural taste", and integrates international
development and market demand trends to promote the development of
"characteristic agricultural tourism" into an "agricultural tourism
industry" with lifestyle competitiveness. Guide the industry to develop in
the direction of establishing local characteristics and improving quality,
becoming a common brand and synonym for agricultural tourism, and enhancing the
overall competitiveness of Taiwan's agricultural tourism in domestic and
foreign markets.
Since the launch of the special agricultural tourism site
certification system in 2018 , 291 agricultural tourism sites
in Taiwan have obtained certification. Starting this year, the specialty
agricultural tourism site certification has also begun to go international,
promoting Asia's first and Taiwan's unique agricultural tourism certification
system to countries that love Taiwan's agricultural tourism, and establishing a
promotion office in Malaysia in cooperation with local tourism units. This
year, we accepted applications from 3 Malaysian farms and went
through special overseas certification reviews. Two of them passed
the certified farms and went to Taiwan to receive the issuance of the Special
Agricultural Tourism Certification. This officially opened the road to
international promotion of the Special Agricultural Tourism Certification and
provided a good foundation for Asian agriculture. Tourism injects new impetus.
Agricultural tourism, food and agriculture education
experience activities, competitions, mutual observation and sparks
The Rural Water Conservation Department pointed out that
with the promulgation of the "Food and Agriculture Education Law"
in 2011 , people are encouraged to eat local agricultural products
and promote food and agriculture education in schools at all levels. In
addition, the most pressing transformation issue in the tourism industry
recently is "sustainable development". "As for the issues of
circular agriculture and carbon reduction discussed in agriculture,
agricultural tourism is about learning through play, enjoying seasonal food,
and eating locally. It is the best place to practice food and agriculture
education, sustainable tourism, and carbon reduction. Food and agriculture
education is a form of education that allows people to have a deeper
understanding of food production, agricultural processes, and the relationship
with the land through travel to production areas and practical experiences.
The Rural Water Conservation Department added that this
year, the "First National Innovative Food and Farming Education Experience
Activity Competition" was specially held. After more than
200 agricultural tourism venues in Taiwan participated in food and
agriculture education-related workshops, 85 of them Show your
creativity to participate in the competition, exchange and learn from each
other, and finally select the top 10 and the best 40. Each
selected agricultural tourism site has demonstrated outstanding performance in
terms of food and agricultural education implications, experience activity
innovation, etc. The creative performance is remarkable. Among
the 50 selected units, a whopping 44 are agricultural
tourism sites that have obtained characteristic agricultural tourism site
certification. They have complementary effects on improving the service
capacity of the agricultural tourism industry and deepening the connotation of
food and agriculture education. Through food The agricultural competition
allows Chinese people to deeply experience and happily read the stories and
tastes of various rural areas in Taiwan through local agricultural tours.
At the certification ceremony and competition award
ceremony, a display wall will be used to present Taiwan’s existing
characteristic agricultural tourism site operators and competition
award-winning units. We also invite tourism industry operators to
communicate and interact with each industry, hoping to let Chinese people and
travel industry operators understand and strengthen their willingness to
consume and travel in the agricultural tourism field. Li Zhenyang,
director of the Rural Water Conservation Department, emphasized that the
certified and award-winning operators will receive key guidance in the future
from overall environment creation, industrial resources, experiential
activities and local characteristic marketing, so that tourists will know that
the operators have brands and services when they see the certification.
Quality, travel and taste. It also continues to inject endless vitality
into Taiwan’s rural areas. Chinese people are welcome to visit the
countryside !