Visa appoints Michelle Jao as General Manager for Taiwan

TAIPEI, Taiwan, February 17, 2020 – Visa, the global leader in digital payments, today announced the appointment of Michelle Jao (趙麗芳) as General Manager for Taiwan. She will be responsible for business operations, strategy development and management of Visa’s businesses in the market, effective from March 16, 2020.
Ms. Jao was previously Vice President for Strategic Projects and Planning for Visa and was instrumental in leading strategic planning and engagement in Mainland China.
A Taiwan native, Ms. Jao brings more than two decades of multi-market experiences in information technology and financial services to the role. Michelle joined Visa from Lenovo, where she was Vice President, Global Service Strategy and PC Services. Prior to that, she held various senior management positions at IBM, most recently as Vice President and, Chief Operating Officer, for Global Business Services in Greater China. 
Michelle succeeds Marco Ma, who led Visa’s business in the market for the past 14 years. Under Mr. Ma, Visa has more than doubled digital payment usage, expanded the adoption of Visa Debit, and grown contactless payment usage to seven in ten of all face-to-face Visa transactions. Marco also led the launch of the Visa Token Service, making digital payments safer and more seamless through tokenization[1], and Visa Direct, which enables convenient, safe, real-time funds delivery directly to financial accounts using card credentials.
Shirley Yu, Group General Manager, Greater China said: “Visa is excited to have Michelle Jao lead our growing team in Taiwan. With proven business stewardship and a strong understanding of the market, I am confident Michelle will propel the business to greater heights in this era of digital disruption.”
Michelle Jao said: “I look forward to building on Visa’s strong legacy in the market, working closely with our Taiwan team, financial institution clients, merchants and government partners to ensure Visa remains the best way to pay and be paid for everyone everywhere.”
Ms. Jao graduated from the National Taiwan University with a bachelor’s degree in international business and a master’s degree in business administration. 

[1] Token is a unique digital identifier that replaces sensitive account information, such as the 16-digit primary account number.