RECOGNISING TAIWAN’S BEST CUSTOMER SERVICE
As Taiwan’s smartest and leading organisations have long realised,
great customer service is an essential component of a successful business.
Happy customers drive repeat sales, spread the news about positive reputations,
and ensure a business has a healthy robust future.
To the benefit of all Taiwan consumers, the Inaugural Reader’s
Digest 2020 Quality Service Awards recognise the businesses with the
happiest, most satisfied customers — while encouraging the return of genuine
customer service to our lives and culture.
In a world where we are put on hold, placed in a queue, spoken to by
machines and 'processed' by people in remote call centers, outstanding customer
service is both a rare commodity and a distinct business advantage. Reader’s
Digest is committed to ensuring those companies with the highest customer
service standards are recognised and rewarded.
Reader’s Digest has conducted the Quality Service Awards
successfully in Australia and New Zealand for the past 7 years, and this award
is being introduced for the first time to the 5 Asian markets in 2020.
HOW TAIWAN’S HAPPIEST CUSTOMERS WERE FOUND
Reader’s Digest commissioned leading market research company
Catalyst Research to independently survey a representative sample of 5000
consumers across the five key regions of Taiwan, Hong Kong, Singapore, the
Philippines and Malaysia.
To qualify to vote, survey respondents needed to have recently used
a service across 30 industries, including supermarkets, resort hotels, gyms and
pharmacies. Survey respondents were also asked to rank their experience of the
selected companies according to five key questions:
Personalisation Was an individual customer experience provided?
Understanding Was a genuine insight into the customer’s needs
demonstrated?
Simplicity Was dealing with the company quick and easy?
Reliability Was a consistently high-quality service delivered?
Satisfaction Was the customer’s expectation met or, even
better, exceeded?
Winners were then determined by comparing the rating received by
each service provider within a category. The highest rated company was judged
as the Winner, with the closest following company judged as Silver.
Category winners, and full details of the survey results, appear in
the latest issue of READER'S DIGEST.
The local government services of Taichung City Government and
Taoyuan City Government have both won awards. Taiwan Insurance services Nanshan
Life Insurance and Shin Kong Life Insurance have also achieved outstanding
results. Pharmacy chain Great Tree Pharmacy has topped its
category, large enterprises such as Fubon, Uni-President, and
Cathay also received awards. Adapting with the new lifestyle trends,
Foodpanda and Uber Eats food delivery platforms, Fitness Factory and World Gym
fitness centers, Ruenfu and Chang Gung Health and Culture Village, etc.
have all won an award this year.
More information on the Quality Service Award category winners and
details on the survey, which is 100% voted by consumers, would be
published in the latest January 2020 issue of Reader’s Digest Asia magazine.
Alternatively, please visit the Quality Service Awards website at www.qualityserviceawards.asia/taiwan/ for
more information.
MARKETING SUPPORT MATERIALS-QSA LOGOS & STRICT EMBARGO
Congratulations to the organisations that has been recognised with a
2020 Quality Service Award. If you would like logo materials for your own
promotion of this achievement, or more information please email Wang Ting Ting
at Ting.Wang@rd.com.
STRICT EMBARGO – Please note, any publishing or promotional
activity of your success is strictly embargoed until 7th January, 2020. Thank
you for your co-operation.