Taiwan travelers spend more in Japan ahead of the Olympic Games Tokyo 2020
- Tokyo, Osaka and Okinawa are the top three destinations by total spending;
- Visa cardholders stand to win a trip for two to Tokyo with “Visa Olympic Games Tokyo 2020 themed” campaign/lucky draw
TAIPEI, Taiwan, November 11, 2019 – Total spending on Visa cards by travellers from Taiwan to Japan has risen
over the past year, according to Visa,[1] and is expected to rise ahead of the Olympic Games Tokyo 2020 in the
coming summer.
Given the tailwind from the Summer Olympic Games Tokyo 2020, the Japan
National Tourism Organization aims to attract 40 million inbound tourists by
2020,[2] a significant jump from the 31 million visitors in 2018. Taiwan is the
third largest inbound market after Mainland China and South Korea. [3] Visa’s own research and analysis
also indicate that spending among Taiwan travellers to Japan will also increase
accordingly.
By looking at total Visa spending alone, Tokyo (26 percent) is the top
destination followed by Osaka (14 percent) and Okinawa (6 percent) injecting
more than NT$26 million per day into the three cities’ economies. Yet
destination with the highest spending per transaction is not Tokyo. Sapporo ranks
first at NT$6,660, followed by Nagoya at NT$5,100, and then Tokyo at NT$4,200.
Unlike other destinations, travellers spend proportionately more at department
stores than for accommodation. Pharmacy, general retail shops and discount
stores made up the top most shopping categories for Taiwanese tourists.[5]
Visa cardholders in Taiwan can have fewer expenses to worry about. Visa
today launched “Visa Olympic Games Tokyo 2020 themed lucky draw” campaign,
where participants can stand a chance to win travel packages worth NT$400,000.[6] Six winners will be randomly selected in lucky draws. The package
includes round-trip air tickets for two travellers, airport pick-up service,
hotel accommodation, Olympic Games accesses, and a US$300 Visa pre-paid card
and Visa welcome gift worth US$250. The
lucky draw will start from now and end on January 31 2020.
To participate, cardholder makes cross-border purchase above NT$1,000 by Visa credit card or Visa debit card
issued in Taiwan – both face-to-face and online transactions – and then register
at https://www.visa.com.tw/campaign/OBSP/.
|
Top 10 Cities Spending
|
Average Daily Spend (TWD)
|
||||
|
1
|
TOKYO
|
26%
|
1
|
TOKYO
|
15,000,000
|
|
2
|
OSAKA
|
14%
|
2
|
OSAKA
|
8,100,000
|
|
3
|
OKINAWA
|
6%
|
3
|
OKINAWA
|
3,600,000
|
|
4
|
CHIBA
|
5%
|
4
|
CHIBA
|
3,060,000
|
|
5
|
FUKUOKA
|
3.8%
|
5
|
FUKUOKA
|
2,190,000
|
|
5
|
HOKKAIDO
|
3.8%
|
6
|
HOKKAIDO
|
2,160,000
|
|
7
|
SAPPORO
|
3.5%
|
7
|
SAPPORO
|
1,980,000
|
|
8
|
KYOTO
|
3.3%
|
8
|
KYOTO
|
1,890,000
|
|
9
|
SIBUYAKU
|
1.9%
|
9
|
SIBUYAKU
|
1,080,000
|
|
10
|
NAGOYA
|
1.7%
|
10
|
NAGOYA
|
990,000
|
|
Average Spend per Transaction
|
Top 10 Merchant Segment
|
||||
|
1
|
SAPPORO
|
6,660
|
1
|
DEPARTMENT STORES
|
22%
|
|
2
|
NAGOYA
|
5,100
|
2
|
LODGING
|
16%
|
|
3
|
TOKYO
|
4,200
|
3
|
DRUG STORES &
PHARMACIES
|
9.5%
|
|
4
|
FUKUOKA
|
4,140
|
4
|
RETAIL GOODS
|
8.5%
|
|
5
|
OSAKA
|
4,050
|
5
|
DISCOUNT STORES
|
8.3%
|
|
6
|
OKINAWA
|
4,050
|
6
|
APPAREL & ACCESSORIES
|
7.7%
|
|
7
|
KYOTO
|
3,660
|
7
|
ELECTRONICS
|
7%
|
|
8
|
HOKKAIDO
|
3,540
|
8
|
PROFESSIONAL SERVICES*
|
5%
|
|
9
|
SIBUYAKU
|
3,060
|
9
|
RESTAURANTS
|
3.2%
|
|
10
|
CHIBA
|
2,850
|
10
|
AIRLINES
|
2.7%
|
|
Visa Olympic Games Tokyo 2020 themed lucky draw
|
|
Event
period
|
|
1 November
2019 to 31 January 2020
|
|
How to
participate
|
|
Cardholder of Visa credit card or Visa debit card
issued in Taiwan completes a cross-border transaction (either face to face or
online transaction) during the Event Period with his/her Visa card with a
minimum transaction amount of NT$1,000 or its foreign currency equivalent can
register to enrol at the promotion webpage for lucky draw entry.
* Transaction amount and date shall refer to
the NT$ amount and date reflected in the bank card statement.
|
|
Prizes
|
|
Visa Olympic Games Tokyo 2020 Package for 2 People
x 6 that contains
Visa Olympic Games Tokyo 2020 themed Waterproof
Bag x 5,000
Visa Olympic Games Tokyo 2020 themed toiletary bag
x 5,000
|
Terms and conditions apply. For details
of Visa Olympic Games Tokyo 2020 themed lucky draw and other offers,
please refer to:
Visa 2020 Japan travel
privileges: https://www.visa.co.jp/visitjapan/tradchinese.html
Visa
Olympic Games Tokyo 2020 themed lucky draw
webpage: https://www.visa.com.tw/campaign/OBSP/