The refreshed brand unites two leading F&B tradeshows
- THAIFEX-World of Food Asia and Anuga - to facilitate improved
knowledge-sharing, and expand opportunities for businesses to bring greater
value to buyers, exhibitors and visitors
TAIPEI, 24 SEPTEMBER 2019 – THAIFEX-World of Food Asia has rebranded
to further align with its parent exhibition in Europe, Anuga – the world’s
largest F&B tradeshow with a century of history. The collaboration of the
two power brands will be a gateway of choice for international companies
looking to enter Asia, one of the largest economic zones in the world, and will
serve as an international platform for rapidly-expanding Asian businesses. THAIFEX-Anuga
ASIA will bring attendees the latest insights taking the F&B industry by
storm, and expose them to a wide network of quality buyers and visitors.
16 Years of Excellence
THAIFEX-World of Food Asia is co-organised by the
Department of International Trade Promotion (DITP), the Thai Chamber of
Commerce (TCC) and Koelnmesse. The synergies in the public-private partnership
have enabled the trade fair to grow by over 370% in visitorship numbers with a
total area of more than 131,000 square meters with the number of exhibitors
more than 2,700 companies from 42 countries.
“The focus of
the trade fair remains unchanged – to catalyse business, trade and networking
opportunities for the industry. The refreshed brand of THAIFEX - Anuga ASIA
affirms the global standard of the trade fair as a springboard for F&B
businesses in Thailand and Asia to connect with the rest of the world. THAIFEX
- Anuga ASIA is without a doubt a key business-to-business gateway for the
F&B industry.” said Wittayakorn Maneenetr, Deputy
Director - General of DITP.
For the up - coming event which will
be held from 26 to 30 May 2020, all the participants are expecting to explore
special activities and additional highlights involves 9 zones as follows:
(1) The "Street Food to the
World" zone : Bringing Street Food entrepreneurs with quality products
that surely meet international standards and are ready to be exported to the
world.
(2) The "New Protein Sources
(Insect / Plant)" zone : Giving information on New Protein Sources (Insect
/ Plant) as well as showing new protein source products processed from both
insects and plants.
(3) The "Free - form
Products" zone : Providing information on Free - form Products in various
categories, such as Gluten - free / Lactose - free / Glucose - free / MCFA -
free / Chemical – free.
(4) The “The Best of Functional Food”
zone : Exhibiting information on Functional Food / Novelty Food / Vegan as well
as products.
(5) The “Excellence Food Ingredients
and the Hidden Story of Fish Sauce / Sriracha Sauce / Coconut Cream & Milk”
zone : Giving information on food ingredients and product true stories about
fish sauce, Sriracha and coconut milk.
(6) The "Asia’s Herb to the
World" zone : Displaying fresh and processed herbal products being used in
the food and beverage industry.
(7) The “Asia's Best Franchises”
zone : Gathering the leading Thai and international operators in the food and
drink industry with the potential franchises to present their business in order
to attract visitors and create business opportunities together.
(8) The "New Faces: The Regional
Oriented" zone : The introduction of new food and beverage entrepreneurs
with international quality and potential products originated from the Thai
local businessmen.
(9) "The Standard of
Organics", "Halal to The World", 60+ and Mom & Kids’s
Products zones : Bringing innovative products in food and beverage from various
newly entrepreneurs.
“We are excited to bring the Anuga
brand to Asia through THAIFEX-Anuga ASIA. Anuga's celebrated history and
reputation, combined with the local flavours from incumbent THAIFEX-World of
Food Asia brings a powerful combination of expertise and networking. The
rebranding will bring together the portfolios of both shows to expand
cross-border outreach in terms of exhibitors and visitors. Industry resources
on regional and global food trends will also cement the show’s platform as a
trusted avenue for knowledge-sharing and trade deals in Europe and Asia.” said Wendy Lim, General Manager, Koelnmesse,
co-organiser of THAIFEX-Anuga ASIA.
Greater Value for Visitors
Visitors can also expect deeper
insights, and greater knowledge-sharing and camaraderie between economies. The
cooperation between the two mega shows will see a curated list of VIP buyers
and heavyweight industry names in attendance for the highly-successful hosted
buyer programme, 2020
CONNEX360. Exhibitors and visitors
can also look forward to exciting side events created from the smorgasbord of
content between the two shows.
Through the new and improved
offerings, THAIFEX-Anuga ASIA is well on its way to hit its own ambitious
target of growing visitorship numbers by 20% in 2 years. The new brand will
also pave the way for increased global participation, with new country entrants
such as Austria expected next year.
With an increased scale and elevated
quality, THAIFEX-Anuga ASIA 2020 promises a holistic programme to better equip
the F&B industry with tools to stay ahead of the curve and solve pressing
issues faced.
“Together, we will reinforce THAIFEX-Anuga
ASIA as a platform for visitors from all over the world to interact, exchange
ideas and shape the future of the F&B industry. Look forward to an
immersive and multi-sensory experience that is guaranteed to excite your senses.”
said Nannatee Wiboonchutikula, Director of Thai Trade Office, Taipei.
THAIFEX-Anuga ASIA 2020 will take place from 26-30 May at IMPACT Muang Thong Thani,
Bangkok, Thailand. More information about the
event is available here:
Website: www.thaifex-anuga.com
Facebook: THAIFEX-Anuga ASIA
Email: thaicom.taipei@msa.hinet.net