BOTTLETOP and UBS jointly launched the #TOGETHERBAND campaign on
April 22, World Earth Day, setting out to engage the world with the 17 United
Nations (UN) Sustainable Development Goals (SDGs). The campaign will use
creativity and culture to raise public awareness and inspire action to achieve
the Goals through sustainable fashion, contemporary art, music and documentary
film. A group of high-profile ambassadors has been appointed to promote the
campaign, including Doutzen Kroes and Michelle Yeoh.
The SDGs were devised by the UN in 2015, and ratified by 193 nations
around the globe, as a universal call to action to end poverty, protect the
planet and ensure that all people enjoy peace and prosperity by 2030. The
17-month #TOGETHERBAND campaign counts down, month by month, with each Goal to
the UN General Assembly in September 2020.
Sergio P. Ermotti, UBS Group Chief Executive Officer, says: "We
are excited to be the Founding Partner of #TOGETHERBAND. Sustainability is a
priority for our clients and for us. As the leading global wealth manager, UBS
already contributes to setting the standards and collaborates in and beyond our
industry. We are particularly proud that the UBS Optimus Foundation has been
selected to help fund life-changing projects with the profits from this
campaign."
At the heart of the #TOGETHERBAND campaign are 17 sustainably and
ethically produced friendship bands in the colors of the SDGs, made from
up-cycled ocean plastic and Humanium, re-cycled steel created from seized
illegal firearms. The production of the bands are generating skills and
livelihoods for women working as artisans in Nepal. Each purchase comes with
two bands, one to wear and one to share, including on social media, helping
spread the critical message of the SDGs.
Cameron Saul, Co-Founder of BOTTLETOP, says: "We have always
believed in the power of sustainable design and creative culture to engage
people powerfully in development issues. Through #TOGETHERBAND we are thrilled
to combine artisanal craftsmanship with the immediacy and reach of
social media to facilitate a cross cultural conversation around the Global
Goals as we engage everyone who wants to come together for a healthy
future."
UBS continues to drive change that matters in finance and
philanthropy, in communities and in business. It is taking a leading role in
shaping a positive future by setting standards for the wider industry,
providing a broad range of products and solutions to both private and
institutional clients, including sustainable and impact investing
opportunities. The bank develops sustainable and impact investing products,
which combine a financial return with a "societal return". The
long-term investment themes address important topics including new technology,
health, climate or retirement.
In 2018, UBS Global Wealth Management launched the world's first fully
sustainable investing cross-asset mandate portfolio for private clients, which
is approaching USD 5 billion in invested assets. Having integrated
sustainability across its investment platform, UBS Asset Management followed
its successful UK Climate Aware rules-based funds with a similar fund available
for international investors. The bank is also actively working on making the
world a better place, through the UBS Optimus Foundation, which drives
impactful philanthropy that delivers breakthrough solutions to pressing social
issues.
UBS was among the 44 companies that first signed
the UN Global Compact upon its launch in 2000 and is committed to its
principles on human rights, labor standards, the environment and anti-corruption.
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