Following a well-received
soft launch in August 2018 for flights to and from North Asia, customers
travelling in Suites, First Class and Business Class on any SIA flight may now view
the in-flight menu for their flight on the Airline’s website, singaporeair.com,
and pre-order their main courses, ensuring their choice of meal.
Customers may pre-select
their meal choices anytime from three weeks before travel up to 24 hours before
flight departure.
The new service
complements the existing Book the Cook
programme, which enables customers in Suites, First Class, Business Class and
Premium Economy Class on selected flights to pre-order main courses from a separate
menu of up to 68 choices.
SIA’s
Book the Cook programme features a wide range of gourmet main
courses that include classic Western-style favourites, healthier wholesome and
meatless choices, popular Asian dishes, iconic Singaporean fare familiar to
home, and exclusive creations from the Airline’s International Culinary Panel
of acclaimed chefs1.
SIA extended its Book the Cook service to Premium Economy
Class when the new class of travel was introduced in 2015.
“The response to our soft
launch of the new meal pre-ordering service was very encouraging, and we are now
pleased to offer it to all premium-class customers travelling across our global
network,” said Mr Yeoh Phee Teik, Singapore Airlines’ Senior Vice President Customer
Experience.
“The introduction of this
new service is another of our industry firsts, and demonstrates our commitment
to the constant enhancement of our product and service offerings, and our
increased focus on personalisation for customers, both on the ground and in the
air.”