"Matcha Moment
Tokyo" has set off a matcha craze in the East District of Taipei. (From
left) Brand ambassador Aliche, President of The Matcha Tokyo Nagata san, Vice
President of The Matcha Tokyo Maki san, Chu Capital founding partner Qu Yinjie,
and Le buno brand manager Harvey. (Photo: Provided by Le Buno)
Taipei
News --- Taiwanese Italian gelato brand Le Buno has teamed
up with organic matcha from Japan, The Matcha Tokyo , to launch a new
series of co-branded products, bringing pure and natural Japanese matcha to
Taiwan, injecting a touch of rich Italian style into the hot summer.
Chu
Capital , the key promoter of this collaboration , serves as the
global international business development consultant for The Matcha Tokyo
. The team has been deeply engaged in international resource integration for a
long time and successfully brought The Matcha Tokyo into the Chinese
and Middle Eastern markets. It is expected to enter the US market next and is
committed to promoting The Matcha Tokyo's matcha culture
internationally.
Chu
Capital founding partner Qu Yinjie (Xiaojie, member of Seven Flowers) said
that she first came into contact with The Matcha Tokyo because many
companies were looking for internationally renowned F&B brands,
and then she represented them in negotiating cooperation in the hope of
establishing a stable reputation. She also shared: "Matcha's refreshing
effect is not inferior to coffee. Matcha is also very natural and healthy. For
people who can't or dare not drink coffee, matcha is a gentle choice!"
Le Buno brand
manager Harvey said that since the brand was founded, he has always
believed that "real taste comes from careful choices" and The
Matcha Tokyo 's insistence on " 100% organic",
"hand-picked tea leaves", and "natural process without
additives" deeply touched us, which coincides with Le Buno 's
insistence on "strictly selecting fresh local fruits". I hope that
every guest who comes to Le Buno can feel the combination of nature
and concentration through a cup of matcha drink. This joint beverage series is
the embodiment of an "ideal life style", and we hope to bring
consumers a pure and profound touch.
This time, the
co-branded brand launched a number of new products, including: Matcha Latte,
Hojicha Latte, Matcha Coffee Latte and Matcha Banana Smoothie for summer heat
relief, conquering the taste buds of matcha lovers with pure matcha fragrance.
At the same time, it also launched special limited co-branded products, premium
matcha powder, three-in-one matcha latte powder, matcha protein drink and
matcha oatmeal energy bar. Whether you are a fitness enthusiast, office worker
or drinker, you can enjoy the healing ritual feeling brought by matcha.
A Japanese matcha craftsman
was specially invited to the event to demonstrate the traditional tea ceremony,
using professional techniques to create dense foam and rich matcha fragrance.
The rich aroma of matcha permeated the air, opening a ceremonial prelude to the
joint collaboration and adding a touch of tranquility to leave an unforgettable
afternoon atmosphere.
The perfect fusion of
the flavors of Le Buno and The Matcha Tokyo conveys a common
philosophy of natural, healthy and pure. Both parties hope that through this collaboration,
they can bring consumers a moment of healing for their taste and soul and
create their own " Matcha Moment ".
Le Buno x The Matcha
TokyoLimited Edition
Address: Le
Buno stores throughout Taiwan (Taipei Zhongxiao Dunhua
store / Taipei Nangang Lala part
1st floor / Tainan Ximen Xintiandi 3rd floor / Kaohsiung Hanshin
Arena B1 )
- Date : July 25 , 2015 ( Friday ) Official opening