.JPG)
The Calpis pop-up store
"Peace Your Thirst!" creates an overall Japanese atmosphere, and
there is a lantern wall with a festive feel where you can take photos and check
in.
Calpis, a must-have for
summer thirst quenchers, returns with a classic and upgraded version
"Calpis" hopes to
provide consumers / fans and friends with a good place to enjoy
Japanese style together in the hot summer through the physical activities of
the pop-up store, so that the public can also directly enjoy the classic
refreshing sweet and sour taste of "Calpis" and a variety of
wonderful tasting experiences. Last year's two best-selling drinks - the
zero-caffeine limited special blend "Peach Sixteen Tea "Calpis"
Lactic Acid Bacteria Drink" and "Mango "Calpis" Lactic Acid
Bacteria Drink" have been upgraded this
summer. In addition to the exclusive "Calpis" milk foam,
the two drinks have added white peach diced fruit and mango diced fruit this
year, respectively, to increase the chewing texture of the taste experience,
becoming a choice that drink lovers cannot miss this summer!
Limited-time new products are
launched to unlock various delicious Calpis tasting experiences
The No.
1 recommendation for new products to try at the
pop-up store is "Calpis lactic acid bacteria smoothie"! In the
hot summer, have a refreshing and sweet "Calpis lactic acid bacteria
smoothie", which is refreshing and refreshing, and every sip can calm your thirst in the summer! While drinking the
special blends and smoothies, the "Calpis" pop-up store will
surprisingly launch a limited dessert item " QQ Mochi Waffles with Calpis Sauce" in 2024. The refreshing and cute
popsicle appearance is quite eye-catching, and the QQ mochi texture of the waffles is dipped in the
specially blended "Calpis" sauce, which creates a delicious new spark
on the taste buds. Consumers can unlock an unprecedented way to taste
"Calpis" through the exclusive items of the pop-up store.
In addition, in response to
environmental protection, the pop-up store provides limited-edition
"Calpis" eco-friendly bags for consumers to pick up. When
picking up the bags, consumers are also invited to make donations to help
Taiwanese children. "Calpis" will subsequently gather the love
of the public and donate to the Children's Welfare Alliance.
Refreshing sweet and sour
taste x rich Japanese style "Calpis" pop-up store
accompanies everyone to cool down in the summer
The Calpis limited pop-up
store " Peace Your Thirst!" continues the visual design of
the iconic Calpis aquamarine dots, presenting a cool and light atmosphere
through blue and white tones, making people feel refreshed as soon as they
enter the store; Calpis uses the concept of "five senses experience"
to create a rich, refreshing and delicious new experience for consumers on
multiple senses, including hearing the Calpis theme song and the sound of ice
cubes colliding when waiting for drinks on site, and feeling the cool touch,
sweet and sour aroma and the taste of first love on the taste buds when getting
the drink.
The
pop-up store creates an overall Japanese atmosphere. In addition to the staff
wearing Japanese costumes and welcoming visitors with
"Irachiyashima" ( Welcome ) , the site is also decorated with displays including
the "Calpis" history wall, retro creative posters, and a lantern wall
with a festive feel. The strong Japanese style welcomes everyone to come to the
pop-up store to unlock and experience it! From now on, anyone who takes photos
in the store and participates in the event on the " Happy Calpis" official fan page
will be able to draw exclusive gifts.
Calpis has created the
" Peace
Your Thirst!" limited pop-up store, hoping to bring joy, excitement and
happiness to everyone this summer through the power of lactic acid bacteria and
sweet and sour taste; it also hopes to accompany consumers in their well
being at all times with health and deliciousness .