The German Cosmetic, Toiletry, Perfumery and Detergent Association (IKW), founded more than half a century ago, represents 440 beauty and home care companies in Germany and Europe, covering about 95% of the European market. Its chairman, Mr. Thomas Keiser, will be a guest speaker at a seminar in Taiwan on 28 March. He is optimistic that German FMCG (Fast Moving Consumer Goods) SMEs will enter Taiwan: "IKW has identified Taiwan as one of the high potential markets for the industry worldwide and has initiated the first business development trip in 2020. This year’s new visit to Taiwan aims to strengthen the relationship of German beauty and homecare companies to their potential customers in Taiwan."
According to the latest IKW market survey, the German FMCG industry has had a booming year, with global sales up 7.9% to €301 billion, a new record. Mr. Thomas Keiser stressed that " Made in Germany is the world’s leading country brand. German beauty and homecare products are produced according to European guidelines and fulfill the highest quality and safety requirements. German companies are well known for their trustworthy and responsibility. "
As modern consumers look for natural and transparent ingredients in FMCG products, the delegation included Estatira Organic GmbH and Manufaktur B.W. Nobis e.K., all of which focus on highly concentrated plant-based formulations. Many companies are also at the forefront of global trends, developing a wide range of products related to the principles of sustainability. fit GmbH, a cleaning products manufacturer with total sales of €235 million and 93 million products sold by 2022, now offers green and sustainable cleaning products that are recyclable and environmentally friendly, from their contents to their packaging. Messing & Keppler Abfüllbetrieb GmbH, which has a long history of working with large retail chains in Central Europe, now offers a one-stop service for "sustainability management" from development to market.
As the first destination on their Asian market journey, many manufacturers visiting Taiwan incorporate elements of Eastern culture into their products. Deana Wyland-Fries, an international Feng Shui consultant from Germany, has developed a customized fragrance based on her clients' Chinese astrological chart. She will be participating in the delegation's trip online. HiQ Nature, a new company made up of Chinese pharmacists, pharmacologists, and biotechnology engineers, not only brings its Chinese brand to Taiwan but also claims to have developed a new "ginseng" cultivation technology, which has piqued interest. "We create a real premium product just ready for highly demanding and health-conscious customers in Taiwan.," says HiQ Nature.
Mr. Thomas Keiser, who has great confidence in German products, is optimistic about the German delegation's matchmaking trip to Taiwan, " Prior business trips to other export regions have shown a success rate of 83%. We do expect that our talks in Taiwan will find a similar success.”, he said.