Mr. Axel Limberg, Chief Representative and Executive Director of the German Trade Office Taipei said that “all the facts reveal that the 600-year-old German Christmas Market has become increasingly popular in Taiwan. The cultural exchanges show the friendship between Taiwan and Germany during Christmas. Also, the enthusiastic participation of all walks of life allows the traditional market to integrate the modern atmosphere and present the cross-border diversity of creativity".
"The good news is that our lives have returned to a routine after the pandemic has slowed down, and a Christmas that is in tune with the world is an event that the Taiwanese look forward to even more." Mr. Limberg stressed at the press conference. As the chief representative of the host organization, the German Trade Office, Mr. Limberg said, "Thanks to our strong partners, our sponsors and exhibitors, who have supported us for three consecutive years. We share the festive culture from Germany in a practical way and let the people of Taiwan get to know Germany better. We are looking forward to a more assertive international friendship between Taiwan and Germany in the future and to bringing positive energy to the various projects in the coming year.”
The German Christmas Market press conference was attended by Mr. Ye, District Chief of Yuanshan District, and the event sponsors - Mr. Oliver Britz, President & CEO. Mercedes Benz Taiwan Co., Ms. Julia Huang, the Junior Vice President of EVA Airways, and Mr. Michael Haeffner, Director of Route & Passenger Development, Munich Airport.
As the exclusive car manufacturer sponsor, Mr. Oliver Britz, President & CEO. Mercedes Benz Taiwan Co. felt that the event was significant. He said, "The pandemic is finally cooled down. This is the time for celebration. I'm very pleased to represent the German business community to directly engage the crowd at the Christmas market as a tradition during the most festive time of the year." In this Christmas market, Mercedes-Benz Taiwan not only displayed the latest electric cars but also created a "mature style" Christmas attraction with Christmas attraction through various gift boxes and art installations.
EVA Airways expressed that the German Christmas Market attracts people to enjoy the joyful atmosphere and learn more about German customs and culture. EVA Airways' Taipei-Munich route starts four times a week, bringing people from Taiwan and Germany closer and making it the best choice for travelers to Germany. The booth of EVA Airways and Munich Airport in this year's Christmas Market will have the new Swan Castle in the Flora Expo Venue. And various gifts and games onsite will be prepared to welcome people to come and celebrate Christmas early.
Mr. Schenck, the owner of Little Europe, who has participated in the event for three consecutive years, said, "Last year, we were overwhelmed by the positive feedback we received from the visitors. This year we will once again offer our authentic German sausage in a bread roll topped with original German mustard, refreshing draft beer, and homemade mulled wine." He also pointed out that he is grateful to introduce German culture to the public at this year's German Christmas Market, and he is looking forward to the German Christmas Market and hopes to meet more Taiwanese friends at the market.
The German Christmas Market is organized by the service unit of the German Trade Office Taipei DEinternational Taiwan Ltd. It is brought to you by Mercedes-Benz Taiwan and Capital Motors, Inc., EVA Airways Corp., Munich Airport, Kärcher Home & Garden, Gutenberg Academy, beurer, MERCK Group in Taiwan, Melchers Trading GmbH (Taiwan Branch), STIHL, Dr. Beckmann, TUV NORD Taiwan, and Rommelsbacher Taiwan.