According to statistics compiled by the Financial Supervisory
Commission’s Insurance Bureau, Taiwan saw a 39% jump in online insurance
premiums in 2019. Property and life insurances in particularly increased
by 45.9% year on year. Online insurance has shaken up the traditional insurance
industry because of its flexibility, speed and convenience. Moreover,
"pure online insurance", which is available 24 hours a day, does not
require physical contact with an actual salesperson and can be done without
leaving the house. As the first non-banking system to obtain an online
insurance licence, Care Line combines big data analysis with unique insurance
products. Reversing the traditional sales model, Care Line allows customers to
select and combine insurance plans anytime, anywhere via its one-stop online
insurance. It’s a pioneering insurance solution that answers customers’
frustrations: how to buy insurance quick and easy when it suits them, provides
swift, simple services at any time. Alston Peng, Deputy General Manager, of
Care Line said that 30 to 40% of customers in Europe and the U.S. buy insurance
online compared to just 20 to 30%, in neighbouring Japan and South Korea.
There’s still much potential in Taiwan's market for convenient and self-serving
online insurance.
Although the new coronavirus epidemic has reduced the public’s desire to
travel, at the same time it has sharply increased their awareness of the
risk of going abroad, with twice as many people currently buying travel
insurance. Deputy General Manager Peng said that a customer who bought
insurance online just a few hours before leaving the country this Lunar New
Year holiday learnt that the Vietnamese government had banned flights from
Taiwan only after landing. Not only was the customer unable to return to Taiwan
from Vietnam but had to arrange accommodation and transportation whilst being
stranded in Vietnam. The customer later claimed for the cost of flight delay
and accommodations. Additionally, outdoor recreational sports
such as skiing, mountain climbing, road running, walking and golfing are rising
in popularity alongside insurance for such activities amongst the younger
consumer. That’s bound to be good news when epidemic prevention experts suggest
that more participation in outdoor sports can improve immunity and promote
health.