In collaboration with
Apple, Edenred Taiwan officially launched Apple
Reward Ticket Xpress digital voucher to disrupt corporate gifting market.
The solution enables corporates marketers to easily reward various Apple
products including the latest iPhone XS,
iPhone XS Max, iPhone XR, and Apple Watch Series 4 to their customers by sending them a
special Ticket Xpress e-voucher via email, SMS or messengers; the recipients
can redeem the Apple products simply through the e-voucher’s user interface and
enjoy free shipping directly from Apple. With its unique features such as
“personal data protection”, “color preference”, and “Apple direct shipping”,
Edenred expects the innovative Apple
Reward Ticket Xpress digital voucher will replace the old-fashioned
physical gifts for promotion rewards, sweepstakes, or lucky draws on the
market.
Personal Data Security
Apple products have
always been the consumers’ most desired reward for marketing promotions and
campaigns, however, under the regulation of GDPR and domestic Personal Data
Protection Act, sending Apple products or any physical reward to consumers has
become a risky task for corporate marketers due to they have to collect the
consumer’s sensitive personal information (e.g. name, address, phone number,…etc.),
and pass to suppliers for fulfillment purpose. To address this issue, Edenred’s
Apple
Reward Ticket Xpress digital voucher has unique
"In-Voucher Delivery" feature, which enabling the recipients to provide
their shipping information directly inside the secured digital voucher, thus effectively
eliminate the risk for corporate marketers in passing customers personal
information to third parties. The BS10012 personal data protection
certification Edenred Taiwan also add another layer of security assurance for corporate
customers.
Choices of colors
For Apple products with multiple
colors, such as iPhones, iPads and Apple Watches, the Apple Reward Ticket Xpress digital voucher also provides an option
for recipients to choose their favorite color. It will not only help the
corporate marketer to increase customer satisfaction, but also relive them from
the burden to make the choice of color as well as the hassle of exchange after
delivery if their customers doesn’t like the color.
Apple Direct Shipping
The Apple products
redeemed with the Apple Reward Ticket
Xpress digital voucher will receive the same treatment as if it were
purchased from online Apple Store. The products will be delivered to
recipient's door step directly from Apple and come with Apple original warranty
and free replacement service within 7 days. An order-tracking feature is also
available inside the Apple Reward Ticket
Xpress digital voucher offering the best-in-class reward experience for the
corporates and theirs customers.
Since 2010, Edenred Taiwan
has been pioneered the e-voucher gifting market and is committed to providing
innovative digital voucher solutions for its customers in financial and telecommunications
sectors, government agencies, points programs, as well as employee benefits
platforms. By combining Edenred’s digital voucher solution with Apple’s extensive
products and logistic service, the Apple
Reward Ticket Xpress digital voucher is expected reshape the corporate
reward/gifting market.