Taiwan Honored with Stickiest Marketing & Promotion Award
To get Taiwan more exposure in the international incentive travel, meetings and events industry, the Taiwan Tourism Bureau (TTB) cooperated with MEET TAIWAN of the Bureau of Foreign Trade (BOFT), Taipei City Government and Kaohsiung City Government and jointly built up the “Taiwan Pavilion” at the Incentive Travel & Conventions, Meetings Asia (IT&CMA 2018) from Sept. 18-20 in Bangkok, Thailand. Thanks to the right mix of elements, such as marketing destination presentation, media briefing, cultural performance and food tasting, the Taiwan Pavilion was honored with the “Stickiest Marketing & Promotion Award.”
According to the Taiwan Tourism Bureau, at this year’s IT&CMA 2018 the government has driven vigorously the promoting measures under the New Southbound Policy, such as simplifying visa requirements for ASEAN and South Asian tourists, promoting Taiwan tourism through different channels, and creating a Muslim-friendly travel environment. Since the New Southbound Policy is a crucial part of Taiwan's strategy to strengthen tourism relationship between Taiwan and the nations of ASEAN and South Asia as well as New Zealand and Australia, it makes a lot of sense for Taiwan to expand the business travel market at IT&CMA 2018. Moreover, Taiwan’s government is providing sufficient facilities and administrative support to inbound meeting and incentive travel groups. The Taiwan Tourism Bureau and MEET TAIWAN has released favorable incentives to recruit foreign incentive tours and meetings to Taiwan. It’s offering rewards from the bidding to hosting phase, according to the size of the group and event type.
According to the Asian MICE Cruise Conference taking place on the first day of IT&CMA 2018, cruise travel compared to hotel could offer more than just rooms and it’s cheaper. Royal Caribbean Managing Director Angie Stephen pointed out that cruising provides great value to MICE groups that they might not yet be aware of right now. The popularity of cruises is just now starting to grow in the region and it is important for all of us to come together to continue to fuel that growth. Since Taiwan is the second largest market in Asia for short cruise trips, it is important to incorporate the cruise industry with the MICE industry in Taiwan to attract more business visitors.
During IT&CMA 2018, the Taiwan pavilion surprised buyers with different ways to experience our beautiful island. The sugar-painting performer offered customized figures of sugar to buyers as souvenirs. “Go Tasting Taiwan”- provided food from a Michelin-starred restaurant, Din Tai Fung dumplings and famous Taiwanese CoCo pearl milk tea which attracted numerous of buyers waiting in line for the happy hour to begin. The managing director at TTG Asia Media Mr. Darren Ng as well as the representative of Taipei Economic and Cultural Office in Thailand Mr. Tung Chen-yuan all came to visit the Taiwan Pavilion and join the happy hour. In addition, Taiwan’s delegation successfully held an international media briefing which drew nearly 40 international media representatives and had Mr. Tung Chen-yuan introduce government support programs for international incentive travel groups and meeting events in Taiwan. The lucky draw at the end spiced up the presentation and left all the buyers an impressive image of Taiwan.