Taiwan Honored with Stickiest Marketing &
Promotion Award
To get Taiwan more exposure in the
international incentive travel, meetings and events industry, the Taiwan
Tourism Bureau (TTB) cooperated with MEET TAIWAN of the Bureau of Foreign Trade
(BOFT), Taipei City Government and Kaohsiung City Government and jointly built
up the “Taiwan Pavilion” at the Incentive Travel & Conventions, Meetings
Asia (IT&CMA 2018) from Sept. 18-20 in Bangkok, Thailand. Thanks to the
right mix of elements, such as marketing destination presentation, media
briefing, cultural performance and food tasting, the Taiwan Pavilion was honored
with the “Stickiest Marketing & Promotion Award.”
According to the Taiwan Tourism Bureau, at this year’s
IT&CMA 2018 the government has driven vigorously the promoting measures
under the New Southbound Policy, such as simplifying visa requirements for
ASEAN and South Asian tourists, promoting Taiwan tourism through different
channels, and creating a Muslim-friendly travel environment. Since the New
Southbound Policy is a crucial part of Taiwan's strategy to strengthen tourism
relationship between Taiwan and the nations of ASEAN and South Asia as well as
New Zealand and Australia, it makes a lot of sense for Taiwan to expand the
business travel market at IT&CMA 2018. Moreover, Taiwan’s government is
providing sufficient facilities and administrative support to
inbound meeting and incentive travel groups. The Taiwan Tourism Bureau and MEET
TAIWAN has released favorable incentives to recruit foreign incentive tours and
meetings to Taiwan. It’s offering rewards from the bidding to hosting phase,
according to the size of the group and event type.
According to the Asian MICE Cruise Conference taking
place on the first day of IT&CMA 2018, cruise
travel compared to hotel could offer more than just rooms and it’s cheaper. Royal
Caribbean Managing Director Angie Stephen pointed out that cruising provides
great value to MICE groups that they might not yet be aware of right now. The
popularity of cruises is just now starting to grow in the region and it is
important for all of us to come together to continue to fuel that growth. Since
Taiwan is the second largest market in Asia for short cruise trips, it is
important to incorporate the cruise industry with the MICE industry in Taiwan
to attract more business visitors.
During IT&CMA 2018, the Taiwan
pavilion surprised buyers with different ways to experience our beautiful
island. The sugar-painting performer offered customized figures of sugar to
buyers as souvenirs. “Go Tasting Taiwan”- provided food from a Michelin-starred
restaurant, Din Tai Fung dumplings and famous Taiwanese CoCo pearl milk tea which
attracted numerous of buyers waiting in line for the happy hour to begin. The
managing director at TTG Asia Media Mr. Darren Ng as well as the representative
of Taipei Economic and Cultural Office in Thailand Mr. Tung Chen-yuan all came
to visit the Taiwan
Pavilion and join the happy hour. In addition, Taiwan’s
delegation successfully held an international media briefing which drew nearly
40 international media representatives and had Mr. Tung Chen-yuan introduce government
support programs for international incentive travel groups and meeting events
in Taiwan. The lucky draw at the end spiced up the presentation and left all
the buyers an impressive image of Taiwan.