To get Taiwan more exposure in the international
incentive travel, meetings and events industry, the Taiwan Tourism Bureau (TTB)
is teaming up with MEET TAIWAN of the Bureau of Foreign Trade (BOFT), Taipei
City Government and Kaohsiung City Government to build up the “Taiwan Pavilion”
at the Incentive Travel & Conventions, Meetings Asia (IT&CMA 2018) from
Sept. 18-20 in Bangkok, Thailand. The highlight of IT&CMA
this year is its first day education event, which will feature a CEO Cruise
panel discussion and an experts’ exchanges on making the case for MICE cruises.
According to the Taiwan Tourism Bureau,
the government has implemented many programs under the New Southbound Policy, such
as simplifying visa requirements for ASEAN and South Asian tourists, promoting
Taiwan tourism through different channels, and creating a Muslim-friendly
travel environment. Since the New Southbound Policy is a crucial part of
Taiwan's economic and trade strategy to strengthen wide-ranging the
relationship between Taiwan and the nations of ASEAN and South Asia as well as
New Zealand and Australia, it will make a lot of sense for Taiwan to expand the
business travel market at IT&CMA 2018. Moreover, Taiwan’s government is
providing sufficient facilities and administrative support to inbound meeting and
incentive travel groups. The Taiwan Tourism Bureau and MEET TAIWAN has released
favorable incentives to recruit foreign incentive tours and meetings to Taiwan.
It’s offering rewards from the bidding to hosting phase, according to the size
of the group and event type.
This year the organizer announced that IT&CMA 2018 will feature the debut of the region’s first-ever
Asian MICE Cruise Conference on Sept. 18. The Editor of TTGmice and Group
Editor of TTG Travel Trade Publishing, Karen Yue said: “The cruise
industry is booming and MICE is undoubtedly the next big thing for the sector.” According to 2017 Asia Cruise Trends released by Cruise Lines International
Association (CLIA), short sailings keep dominating cruises taken by Asian
passengers. As the second largest market in Asia for short cruise trips, Taiwan’s
market share accounts for 7.6% of the Asian region. Therefore, how to incorporate
the cruise industry with the MICE industry in Taiwan will be an important issue
in the future. Taiwan has implemented many new visa wavier policies and
encouraged business travel to Taiwan. With a great location, strong economy and
diverse culture, Taiwan has a promising future to attract more business
visitors via the “MICE Cruise industry.”
This year, the Taiwan Pavilion is offering
events including: the official Media Briefing and Destination Presentation during
the exhibition;“Go Tasting Taiwan”- providing food from
a Michelin-Starred
Restaurant, Din Tai Fung dumplings and famous Taiwanese CoCo pearl milk tea;
and a cultural experience event called Sugar Painting. We welcome you to visit the Taiwan Pavilion at C2 during IT&CMA and discover the beauty of this island! The Taiwan Tourism Bureau will be at your service.